In the e-commerce world, the effectiveness of discounts can make or break your business. While Shopify typically calculates discounts based on the sale price, ADUI - Automatic Discounts and Upsells allows discounts on the actual retail price of a product.
Shopify's Default Behavior:
- Discounts are applied to the retail price.
- Example: A $100 product with a 20% discount results in a final price of $80.
ADG's Approach:
- Discounts are applied to the current sale price in Shopify.
- Example: A $100 product is discounted to $80. ADG then applies an additional 10% discount on $80, resulting in a final price of $72.
In summary, ADU empowers merchants to apply discounts to the retail price even when sale prices are in effect. This feature offers flexibility and control, ensuring accurate discount calculations and allowing for strategic promotions based on the original product price.