Understanding the Importance of Promotion Sequences:
- Enhancing User Experience: Presenting promotions one at a time minimizes visual clutter and prevents users from feeling overwhelmed by a barrage of information. This simplicity enhances the overall user experience.
- Avoiding Confusion: Implementing a well-thought-out promotion sequence is a crucial strategy for preventing customer confusion.
- Building Anticipation: Sequencing promotions allow you to tell a story or create a narrative around your offers. By strategically unveiling promotions, you can build suspense and keep customers interested in the unfolding storyline of your discounts.
- Highlighting Each Offer's Value: By presenting promotions one at a time, the sequence allows each offer to stand alone and receive the customer's full attention. This isolation ensures that the unique value proposition of each promotion is clear and not overshadowed by other competing offers.
Different View of Promotion Sequences:
-
Promotion Group - Promotion Groups help showcase all your available discounts to your customers, giving them visibility into the discount progression of all discounts.
-
Tiered discount - Tiered discounts are a smart way to give customers better prices when they buy more.
a. Order $5 to get a 10% discount
b. Order $10 to get a 20% discount
c. Order $15 to get a 30% discount -
The Importance of Grouping Promotions - Sequential discounting is arranging discounts in a specific order, one after another, to keep customers excited and engaged. It's like a planned series of offers that make shopping more enjoyable and encourage customers to keep buying. This is similar to tiered discounts, but the difference is that this one is set up inside the group.
-
Promotion link
- Link With Discount - Discount links can be used in many different ways to encourage new and existing customers. When customers click these links, they automatically receive the special discount you've prepared for them.
- Link with Discount + Pre-filled cart - ADG offers a unique feature: pre-filling customers' carts with chosen products. For instance, during a holiday sale, you can share a link in any social media or newsletter. Clicking the link adds the promotional item to their cart with a discount automatically applied.
- Link with Custom Deal + Prefilled Cart - Similar to the Link with Discount + Pre-filled cart, you can give a custom deal discount with a prefilled cart for your customers who click your promotional link.
- Link with Pre-filled cart in a given currency - Similar to the promotional link above with a pre-filled item in the cart, ADU lets you send links to customers in their preferred currency for multi-currency businesses.
- Link with group discount - This feature combines group discounts with sequential discounting in promotional links. Customers can qualify for larger discounts set within a group discount.
Typical scenarios:
Imagine you're a merchant aiming to reward your loyal customers with exclusive deals. You decide to send out a special promotional link via email. When your customer clicks on the link, they'll find their cart already filled with a pre-selected product. Better yet, this product is discounted, serving as a token of appreciation for their loyalty. It's a seamless and personalized experience that delights your customers and drives sales.
Sample Promotional link:
Sample marketing email with Promotional link: