Offering exclusive discounts to customers with specific tags can also result in higher conversion rates, which is the percentage of people who take a desired action (such as making a purchase) compared to the total number of people who are exposed to your offer.
When customers see that you're offering a special deal, they're more likely to take advantage of it, and that can lead to increased sales.
The sense of urgency created by the exclusive discount can also motivate customers to make a purchase more quickly, rather than waiting for a future sale or discount.